skincare is not a destination it's a journey
a skin guide to simplicity
ASGFR stands at the forefront of sustainable skincare, combining chic aesthetics with practicality. Our signature product, the Guide Me Wash Cloth, is a reusable beauty tool that simplifies your skincare regime removing makeup and cleansing the skin using only water.
To revolutionise skincare by providing innovative, reusable products that redefine simplicity and sustainability. We believe that skincare should not be a complex process but an enjoyable routine that contributes positively to our well-being.
We are committed to creating high-quality products that not only benefit our customers but also our planet.
Our unique products, such as the Guide Me Wash Cloth, Guide Me Wrap, and Guide Me Exfoliant, embody this mission.
By creating reusable products, we are contributing to a significant reduction in waste, paving the way for a cleaner, healthier planet.
Absolutely love this wrap, so much easier to just put on and then do makeup and hair without ruining it after by taking a top off. Game changer
Absolutely loving this wrap towel - it is a staple I didn’t know I needed in my routine! From slow mornings to getting ready, everything is in comfort now 🤍
Absolutely love these wash cloths. Cleans off all my makeup well without drying my face. Easy to clean.
Have been using the ASGFR wash cloths since the beginning. Love the trio pack one for the bathroom, one for the travel bag and a spare for good measure. So simple to use - so effective and non evasive way to cleanse everyday. My go to can't do without with no waste and complete control over an effective clean cleansing routine.
Leaves my skin feeling so clean, but so soft on my skin. A great way to wash makeup and dirt without being harsh on my face.
Love love love! I used to take my makeup off with makeup remover wipes and these cloths are a game changer. No waste, only need water and my skin feels so clean and fresh afterwards. They dry pretty quickly too!
I absolutely love the Guide Me Exfoliant! So gentle on the skin and leaves my skin feeling so soft and refreshed!
You will NEVER go back to makeup wipes, dish towels or harsh hand towels again!!!! This is like a pillow for cleansing your skin & I am obsessed! I’ve been using the Guide Me Wash Cloth every day for about ten months & swear by them! They’re so easy to use & also so perfect to bring when traveling! Don’t ever use a hotel towel on your face! I couldn’t love these more, everyone needs it!!
I am a very proud stockist of these wash cloths - my clients and I LOVE them. I have even started using them during facial treatments and they hold up incredible in the wash & disinfection process. The quality is incredible.
A staple product in my skincare routine! Leaves my skin feeling so smooth and removes all makeup without being harsh on my skin!
Game changer to my skin care routine! Use these daily to remove heavy makeup and makes the process so easy and my skin look and feel amazing every time! Can’t go without this set
Love this product! Since applying I have noticed the biggest difference in my face. It really helps to clear all the pours and dead skin. Feeling so smooth and soft! Love love love!
Absolutely love! Could not live without these, I use them everyday! So soft and amazing quality.
You need to add this to your everyday routine :)
Staple product and simply replaces all makeup wipes! Leaves skin so smooth and all makeup easily removed!
Absolutely in love with the guide me wash cloth! Definitely an essential addition to my skincare regime. Can’t picture my skincare routine without them!